About us, our products & our Philosophy.
"The Viking Dragon" is the new home of "The Jelling Dragon", which was founded in 1996 by Viking re-enactor and Dark-Age Pagan enthusiast Rob Taylor (aka Ruald the Wad).
Rob started his business while battling his way around Viking festivals in the UK and Northern Europe. Over time he began to finance his trips by selling wares from his small replica tent.
(The Jelling Dragon stall in the 1990's).
Rob joined The Vikings in 1988 and was one of the founder members of the Jomsborgelag, a small group that grew to be an international Viking reenactment society that now has a membership of hundreds with dozens of groups located in countries all over the world.
(Rob at Jomborgelag show in Tunbridge Wells 1989).
He was also a founder member of The Jomsvikings international warrior brotherhood, and helped to pioneer the expansion of the hobby beyond the borders of the UK by taking part in the first ever Viking reenactment combats in countries such as Norway, Poland, Iceland and The Netherlands.
(The first Wolin Viking Festival in Poland).
(The Jomsvikings in Iceland 1995).
The Jelling Dragon online store was created in 1997. Since then it has undergone many upgrades and transformations. Originally it was a small online catalogue at members.aol.com/jelldragon, this relocated to www.jelldragon.co.uk, then in 2001 we moved over to our domain to www.jelldragon.com and now in 2018 we bring you The Viking Dragon at https://thevikingdragon.com displaying all our wares in an accessible and easy to view fashion.
Not long after the founding of The Jelling Dragon online store Rob left the Jomsborgelag and The Jomsvikings to pursue a solo Viking career, battling his way across Northern Europe and the Scandinavian countries before settling in Sweden for a while.
Rob is now back in the UK and our business has grown to become one of the world’s premiere online Viking re-enactment stores. As well as Viking re-enactors and living history enthusiasts, our customers also include film companies (such as those that produced Game of Thrones and Beowulf), theatres, museums, schools and followers of the Nordic faith and tradition.
You can find Rob's Facebook profile here.
The store now is managed by Rob’s brother Brian, while Rob spends most of his time exploring the world and writing books. Rob has published two books so far under his pseudonym Rob Wildwood. These are "The Magical Places of Britain", which is a photographic guide to Britain’s natural sacred sites, and "Primal Awareness", which is a history of mankind’s separation from nature.
For more info about Rob's Magical Places click on the icon below: